Get it? I flipped ‘flip’?
Okay, anyway, I forgot to blog responses the first three videos from the first three lectures, so here are a mixture of them.
Clay Shirky: How Social Media Can Make History
Shirky began by discussing the changes in media, how previously all media was either good at creating conversation and bad at creating groups or good at creating groups and bad at creating conversation. Whereas now, the Internet provides platforms for many-to-many communication.
Shirky used an Earthquake in China as an example. He explained the in a lot less than the time it took for China to admit there was an Earthquake, the world’s media had already found out about it because of how many Chinese citizens had been reporting it on social media. Shirky described the people as citizen journalists, non-professionals who were able to provide content despite their supposed lack of media knowledge. Additionally, this issue lead to radicalised protests from the citizens and all of this information was going onto the internet for all to see. China’s only option to censor this material was to shut down servers. This example shows that through the use of social media, ordinary people are able to make a difference.
Seth Godin: The Tribes We Lead
Godin talks about how creating and spreading an idea has a lot behind it. He has formulated a new way of looking at how movements are created. Godin says the these movements are aided by the existence of ‘tribes.’ These tribes are the way in which ideas are lead and how they connect people. He explains that unlike the views of traditional media, they do not force ideas on people and they are not based on the use of money. It is interesting because social media essentially gives everyone the ability to have an influence. And it is this point that Godin makes when we talks about leaders.
It is the leaders that are about to make the change. It only takes one person to see a rule or set of rules that they want to change. From there they need to form a group of true believers who will go out and find more true believers, and eventually the idea grows and the connections that are made, create the movement.
Alexis Ohanian: How To Make A Splash in Social Media
Ohanian, a co-founder of the website Reddit, describes how its users were able to create a viral interest for something that may not have necessarily received as much attention. Users of this website can post text and pictures for other users to vote up or down. Ohanian talks about one specific example where reddit users made an influence in creating a group of people voting for a specific selection in a Greenpeace campaign. This campaign was to name a whale that Greenpeace was using to combat Japanese whaling. Despite the fact that a majority of these reddit users may have been disinterested in this issue of whaling, they had banded together to vote for the option of having the whale named ‘Mister Splashy Pants.’ This shows the great commitment of internet users in forming groups and creating interest for certain ideas.
Henry Jenkins: Participatory Culture
In this video, Jenkins really draws a line between participatory culture and participatory media. He takes a look into several cases in history where participatory culture is relevant and utilised, and he makes the point that it is something that is not a recent change in human behaviour, but is instead and innate desire to be a part of something. Jenkins explains how the systems of large-scale communication has been dispersed through the internet and how the greater access to information allows participatory culture to flourish. People throughout history have been able to utilise the technology that was available to them, in order to participate in change. Jenkins explains that participatory culture is the rich side of learning, where people want to be involved in change and they each value each other’s opinions. They also work hard to collaborate and form teams despite the distance, and have as a result, created many global groups striving towards the same goals.
Essentially, despite the growing amount of participatory media, the culture behind participation has also existed. It is now simply more available.
Henry Jenkins: What is Participatory Culture?
Jenkins talks about groups with common interests that have and create spaces where they can support each other and respect the creative process. They have a training process to acquire skills, as well as giving each other the opportunity to give and receive feedback on certain projects.