What done

Seminar Critique: Part C – Self-assessment

Contribution and collaboration
For the most part, we only discussed guests, while other aspects weren’t really paid attention to, like theme, promotion, staging and tech on the day.
By the time it was a week before the seminar, we’d finally gotten into gear and assigned roles for every aspects of the event. However, some of these roles were very vague, and most people were still confused as to where they fit in. Jasmine, Nadya and I split them up and asked for volunteers on Facebook. From here, we were able to cover most of the bases.
The things I actually did
– Catering: For this, I worked with Tim and we each found some options for the main savoury food option for the day and got quotes. Neither of the places worked out. While in another class, Mar, Nadya and I decided on pizza. I ordered the pizza to be made and delivered on the day at an appropriate time.
– Staging: For this, I worked with Nina. We scouted RMITV and building 94 for the right props and stage, so that we were able to gather them on the day. I am still sore from all the moving work. We also looked into decoration. We each went out to art and craft stores to find things that we could use to dress the stage and the outside of the seminar room. I made a Matrix-themed banner for the outside.
– Social Media: For this, I worked with the Creative team (Jasmine, Nadya and Josh) and Tiffany from the Steering Committee. I wanted to have posts that were different to the rest of the seminars. I didn’t want to post over-excited spam and I really wanted to stick to the theme. So I posted using a spy persona once a day in the event. The Creative team gave me the images to use for the posts, so that I was able to supplement my posts with a cool visual. I also then posted in two RMIT groups to further promote the event. I also posted everyday on the wantedrmit Instagram, as well as my personal Twitter account where I interacted with each of the guests.
– Printing: I helped out the Creative team by taking the files for the posters, flyers, thank-you cards and arrow signs to the printers and making sure they were all the right size and paper weight. It was a lengthy process, I assure you.
– Budget: I made sure the costs were added together and I did the math to calculate how much each person had to chip in to the seminar costs.

Proactive Learning
In my attempts to stick to the Matrix/secret agent spy theme, I worked on my Matrix/secret agent spy lingo, trawling the internet for cool words to use in my social media posts.
I didn’t actively learn about printing and paper weight. I was accidentally thrust into this job, but once I was in it, I did actively try to get it right. I hadn’t completely understood Jasmine’s instructions, but I tried to get it as accurate to her descriptions as possible. While I was at the RMIT printer near the hub, I was fortunate that they weren’t very busy that day and that the assistant was able to help me rearrange and edit the files so that they would be easily printed. I learned that it’s printer to print A3 and cut it in half. I also learned that guillotines that look like swords are useless. But most importantly, I learned the importance of having the correct file and understanding how the file will translate onto the page, and the best ways to ensure that it is the way you want it.
I also learned about crafts. While I was in the store, I spoke to the shop assistant about painting and fabric. I also conferred with Nina and we were actively trying to figure out what kinds of paints would work on what types of fabric, and what kinds of markers would work on what kinds of paper.
I think that knowledge of crafts and especially an understanding of printing and formatting is a crucial aspect of event planning.

I attended every class before the seminar, and I only skipped one of the group meetings we had outside of class. I was also preparing the seminar from the very beginning of the day and packing up from the very end of the day.
During the group meetings and in class, I tried to participate and share ideas with the group. While I did attempt to contribute ideas for the guests and content, I was a bit out of my depth, and my interests were slightly varied. I think I was mostly confused with what I wanted to get out of the seminar, so I wasn’t sure what kinds of people that we would best benefit from.
However, from the very start, we’d split the group into three different groups anyway: guest liaison, promotion/creative, and event management. So, I was a lot more vocal when it came to the theme, staging, catering, refreshments and creative elements. I made sure that the group was paying attention to the other elements of the seminar.

Connections and Intersections
Similar to the PNR, I can really see a benefit in being able to make contact with industry professionals, and ensuring that you are somewhat known in the industry. Having even the most vague of connections can be a real stepping stone for each of us.
Initially, I found it really difficult to work in such a large group. While a lot of us would attend the meetings, very few of us would go away having work to do, or intending to make any contribution. While the entire group wasn’t able to contribute in the pre-production phase, I can definitely see the benefit of having a large group for the production phase. From moving furniture, to setting up equipment, to all the little tasks we had to get done, it was definitely worthwhile having so many hands on deck.
I think that the event/project management I have developed will be transferrable to other events or projects I will do in future, whether it is work related or otherwise. The work I have contributed to the seminar has helped me devise and delegate, as well as people manage, as well as how to work out what to do when things don’t turn out well.

What doing

With our seminar never really looming, it took us until a week before our seminar date to make any decisions aside from which guests and who would contact them.

Prior to our meeting before the International seminar, Jasmine and I had a minor freak-out because guests had not been confirmed and we had no other concrete plans. During that freak-out, Jasmine unofficially put me in charge of social media and catering, as we thought those roles would need to be attended to soonest.

As such, I began forming the types of posts I had intended on putting onto Facebook, Twitter and Instagram. I also had a lengthy discussion about these posts with our seminar social media whiz, to make sure I was heading in the right direction. I posted a general introduction status yesterday, and I intend to introduce the guests in the same manner over the next four days.

Jasmine unofficially dubbing me head of catering was based on her desire for me to make chocolate rum balls, which I was happy to make. So before the meeting, I had done the math to figure out how much money I would need from each group member to make this happen. I also went to the cafe that was used by two other groups to get a quote for catering. However, after our meeting, the catering and snacks had been taken in a separate direction, and I probably won’t be working on the food aspect anymore.

I have now also volunteered myself as part of the staging crew. We’ve had a look around the RMITV props, and also organised to use the stage in Building 94 next Friday. Currently, we are still deciding what props to use and if we should make or buy anything to decorate the room with.

International – Seminar Critique

The content of this seminar covered a broad range of topics that were very relevant to all of the students regardless of whether they had considered ever working internationally. The topics were delivered well and the discussion was very interesting. The guests each had very relevant and notable anecdotes.

I liked the use of two hosts – it gave the seminar a change of pace and allowed the hosts of bounce off each other. The different topics that were asked about and discussed were able to keep up the pace and maintain the attention of the audience. It also seemed like the questions were fairly distributed among the guests.

I was initially slightly confused by the fancy nature of the setup, which was very different to the ruggedness of most of the previous nature. But it was later pointed out to me that it was based on the concept of their promo video, where evil masterminds had invited other evil masterminds to help them be more evil/reveal media secrets.

The posters, postcards and paper aeroplanes were a very cute touch. It really tied the entire theme together. I especially enjoyed the main setup of the stage, where the masterminds were sitting on lounges and sipping from martini glasses.

The promotion was the only downfall of the entire project. Like many of the seminars before it, the social media promotion was not quite varied and the posts were done very close together, cluttering the newsfeed. However, I did enjoy the different types of posts.
I especially enjoyed the posters that were displayed around campus. They were well designed.

TV – Seminar Critique

I found the content of this seminar to be quite entertaining. I thought that the use of game show type questions and segments helped to facilitate interesting discussion. I think the first part of the line-up maybe didn’t offer enough insight into the industry and wasn’t particularly relatable. However, the Q&A in the section potion definitely made up for this. I also found the delivery of the questions to be very engaging.

I did have a bit of confusion about how some of the smaller segments in the game show fit together, but it was overall, very interesting and engaging to watch. The use of the ‘buzzers’ were also very fun to watch although they didn’t seem to serve too much purpose.

This was a brilliant and quite well executed. The promotional video and the stunt at the beginning of the seminar really highlighted the theme of the seminar and it was very entertaining to watch. I also really enjoyed the team’s efforts to make crystal meth candy.

It only took about a week, BUT I FINALLY UNDERSTAND THE STAGING. They were breaking in to a home… And the stage was a home! Hope I was the only one who was confused by this, because I think it was quite a clever way to portray their theme.

I found the seminar to be well promoted on Facebook and Instagram. I especially enjoyed the different ways that it was promoted on Facebook, with different types of posts revealing different types of information. However I did find the posts to be quite non-existent early on, and then very repetitive closer to the date. Otherwise I did like the varied posts.

Non-fiction Doco – Seminar Critique

Straight off the bat, I really enjoyed the trail mix that this group provided at the door. Considering how close to lunch time it was, the fibre and protein really hit the spot.

I found the content of this seminar to be very relevant to its industry. I thought that the team did well to find guests from various backgrounds with varied approaches to their filmmaking. They also did a good job covering different aspects of the filmmaking process such as funding.

I found the seminar to be mostly engaging. The change of segments and the variation of segments helped to keep the seminar flowing, ensuring that the audience could re-engage when necessary. I also thought the Powerpoint presentation was a good touch, and it was good to see examples of the guests’ work.

Although there wasn’t much consistency in the naming of the segments, the ones that were relevant to the theme were enjoyable (as were the nut puns on the trail mix). I do think that they could have executed the theme in more ways.

From my seat two rows from the very back, I was able to have a good view of the panel. I noticed the slightly higher chairs that were used. I think this made a significant in ensuring the guests were visible by all. I’m not sure if the team took this into consideration but I think it made all the difference in keeping the attention of the audience.

I found that this group didn’t do much social media promotion on their own. Aside from the promotions made by the Steering Committee, there were very few posts made by this team. However, I did really enjoy the posters that were displayed and I also enjoyed their promotional video.

Intro to Digital

For MI2, I am part of the digital media group.

So far our group is mostly interested in the ideas surrounding how content is generated for online consumption – particularly how content is made to be engaging. We’re considering aspects from written content such as blogs and online newspapers, as well as video content such as web series. As my group’s seminar isn’t until week 10, we’ve taken the extra time as an opportunity to think through the types of guests we want to approach and how we want to approach them. As of this week, we have secured a guest from Vice and are looking into a guest from Buzzfeed and some other social media/business platforms.

While we believe that many of the roles will end up overlapping and that we will each of course be working collaboratively over different areas, my group has decided that within our group, we will divide into three smaller groups to ensure that certain tasks are met with greater attention to detail. These three groups include the Guest Liaison team, the Event Management and Logistics team and finally, the Promotion and Social Media team. I am currently part of the Event Management and Logistics team.

As we have not yet secured all of our 3-4 guest speakers, we have yet to decide what how we will approach the theme and event planning. We think that the guests are a crucial and defining element to how we run the show and how we want to frame the questions and the seminar itself. However, we are leaning towards doing a panel of sorts with a Q and A. However, we want to pay extra attention to how engaging the seminar is, and I think that really relies on how we present it. We will likely be have one or two hosts, and attempt some form of audience participation.

PP1 Research Project

By Tiffany Tan (s3379763) and Christine Luong (s3381602)


Click here to see the YouTube video.


Jenkins, H 2010, ‘Transmedia Storytelling and Entertainment: An annotated syllabus,’ Continuum: Journal of Media & Cultural Studies vol. 24, no. 6, pp. 943–958

In the Journal of Media & Cultural Studies [Dec 2010], Henry Jenkins gives an in-depth analysis of the concept of transmedia and its relationship towards storytelling and entertainment. He begins by defining what transmedia is which provides a good entry point by clarifying any misunderstandings before he delves into specific examples. He defines transmedia storytelling as ‘a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.’ Jenkins also brings up terms within the concept of transmedia such as the distinction between storytelling and branding. This is beneficial to determine the motivations as to why certain companies focus on certain areas of transmedia and not necessarily both branding and storytelling. While Jenkins does not talk too deeply about fan culture, he still draws brief attention towards the idea that extra narrative/character background (transmedia storytelling) encourage followers to engage more with the text (creating more meaningful internal connections with characters). Branding on the other hand is seen to play a more influential part in the financial side of transmedia to ‘enhance the franchise’s branding.’ Throughout the journal, Jenkins provides many well thought out real life examples of transmedia (e.g. Starwars) giving readers a much better understanding of this concept.


Bolin, G 2010, ‘Digitization, Multiplatform Texts, And Audience Reception’, Popular Communication, vol. 8, no. 1, pp. 72-83, Communication & Mass Media Complete

Goran Bolin’s article ‘Digitization, Multiplatform Texts, And Audience Reception’ offers an analysis and insight into ideas surrounding transmedia. Bolin emphasizes that transmedia storytelling is not the mere use of multiple platforms.

Bolin contends that television still “hold[s] a prominent position” amongst other interconnected technologies including radio, the Internet, and mobile phones. For this reason, Bolin discusses the benefits of transmedia storytelling for increasing audience engagement of different television series.

Bolin explains that by combining other forms of media into the storytelling within a television program “opens doors for innovative narrative structure.” This is because the program is able to utilize the unique merits of each platform.

Bolin also describes the significance that transmedia holds within the realm of advertising, where it can be used to “influence audience expectation.” As a result, Bolin suggests that transmedia storytelling can be driven by market and artistic motivations.

Bolin goes on to state that the digitization of texts “is liberating for audiences and gives them a certain amount of power.” Thus, transmedia encourages audiences to participate in the production and expansion of the stories.

Overall, Bolin places a heavy focus on the difference between using different platforms, and actually using transmedia for storytelling. He also asserts a need for examining how audiences contribute to the text.


  • Films for transmedia storytelling can serve as entertainment in regards to Pokemon. Not everyone will watch every episode of the TV show unless they are huge supporters or fans. Even a person beginning an interest in Pokemon may be more likely to watch the film first (because it is a quicker process), then decide to watch the TV series (longer process that requires more commitment).

  • It’s not absolutely necessary to watch the film or TV series to know the characters. For some consumers, it is more about the entertainment seeing characters in adventure. They may only want to see characters go through trials and win and go through action sequences without having an emotional connection to want to find out more about character’s personal background. OR it could be the other way round, people who watch the TV series may already know facts about them e.g. their family, education, likes, dislikes without watching the films.

  • Transmedia introduced new concepts but more so as a sideline *extra stuff* but not essential to understanding serious concepts of Pokemon which means viewers are able to understand Pokemon TV series/film but may not pick it up as quick as others who are engaged with all platforms.

  • You get what you put effort in for. E.g. Watching T.V battle techniques for the games, or you could research techniques on google – you will still be able to engage with the gaming platform, but if you didn’t do these things, you can still play the game it will most likely just be a harder process. Therefore the Pokemon franchise exists of many media forms in which audiences can pick and choose the ones they want to engage in. They do not necessarily have to participate in all forms of media to understand what Pokemon is about.

  • Pokemon is seen via game consoles, card games, tv show, movies

  • Fan culture exists where there are online communities of Pokemon fans where they share insights/tips with one another. E.g. game forums

  • Downfall -> When you are given a Pokedex , if you are not a fan and do not engage with other forms of media, then you won’t understand the value of a Pokedex.



adfpf1 2013, Deviantart, USA, viewed 15 March 2014

Archive Foolz, viewed 15 March 2014

Bulbapedia, Bulbapedia viewed 23 March 2014

Pokemon Wiki, viewed 23 March 2014

Vesicularia, CBS Interactive, 2003, San Francisco viewed 23 March 2014

Wikimedia Commons 2013, Wikimedia Commons, Philadelphia, viewed 18 March 2014

WikiA 2006, WikiA, Tokoyo viewed 18 March 2014

 UIO Faculty of Humanities, UIO, Norwegia viewed 20 March 2014


Bolin, G 2010, ‘Digitization, Multiplatform Texts, And Audience Reception’, Communication & Mass Media Complete, Popular Communication, vol. 8, no.1, pp. 72-83.

Bulbapedia, Bulbapedia viewed 23 March 2014

Convergence is Here, 2012, Convergence is Here, Melbourne viewed 20 March 2014

Jenkins, H 2010,’Transmedia Storytelling and Entertainment: An annotated syllabus’, Continuum: Journal of Media & Cultural Studies, vol. 24, no. 6, pp. 943-958.




Here is my “reflection, constructive criticism on others’ films” for the doco screening. Apologies to the ones I missed, I don’t have the greatest memory.

Interesting subjects and good choice of music. The cutaways could have been a little longer. It was cutting to and from the cutaways and the interviews quite quickly and I didn’t have time to register what was in the cutaway.

Sea Shepherd
This film probably needed a warning about the semi-graphic images that were shown. (Maybe I missed it?) but I found it a little confronting. Other than that, it was a very relevant topic

Able & Game
This doco was really feel-good and enjoyable.

Generation Why
I thought the shots of the participants standing in front of the projector was a really interesting concept. It was a different take on the cutaway/voiceover approach and I found it to be refreshing. I also enjoyed that it was a casual look into politics; not too serious.

Jehova Who?
I found this to be very engaging, especially with the son as comic relief.

Behind the Bean
I noticed in the credits that there was a third coffee place that was shown, but that guy was only used as cutaway footage and not interviewed. (This is not a criticism. Just something I picked up).

Circus Stew
The beginning was a little confusing. I initially thought the doco would be about bombs. (Can’t remember why) but I guess it all made sense later when the phone interview was shown.

An interesting look into the different reasons for wigs and how people approach its uses. It might not have been very relevant to include it, but I would’ve like to know why the little girl needed to wear a wig.


One of the girls from this group told me about their sound issues and I think that they were able to work well with what they had.

I really like the visual design of this film.

This topic was quite unique. I enjoyed that it was so specific and that the participants all had that quality in common, but then I started to feel like it was too big of coincidence. I really doubt that anything was made up; it was just a feeling.

Client Liaisons
I loved the awkward dancing. It was spectacular. I wasn’t entirely certain of what the topic of the film was but I picked up that the participant was required to attend gigs. Maybe this could have been a tad more clear? Or perhaps I’m just a little slow.

More or Less
I really enjoyed the rawness of this film, as well as the choice of participants.

Long Story Short
Almost Notebook-esque. I enjoyed the initial thought that each of the participants were talking about each other. A very heart-warming film.

Just a Game
Good topic.  Enjoyed the satire.

The Things that Nana Remembers
Topic and participants were extremely engaging. The use of archival material was excellent. Didn’t drift off at any point in the film.

Henry the Magpie
I really enjoyed the narration. It was essentially the same film we saw in the rough cut screening, but almost entirely different at the same time. The voiceover brought in another dimension to the film. I was a little confused about who the narration was coming from though. Was it the baby magpie?

To be a Poet
An exceptional film. Short and sweet.

A very interesting approach to a topic with the use of no participants. It was very visually engaging. The voiceover was clear and presented the information well.


We could not formulate an ending from the footage that we have. There was nothing said that was at all conclusive or that would wrap up the points. In the end, we decided that we would instead leave it up to interpretation (a skill we learned while making dramas last semester). It’s not the best ending. Mainly because it lacks a conclusion and it feels abrupt, but it really was the best we could do with what we had.

We decided on not using music until the credits because it would probably distract from what the participants were talking about.

Going through the atmos and foley I had compiled on the shooting day was really disappointing. Most of them were clipping because of the intense winds. Fortunately some were useable.

The Second Day

Day 2 of Filming!

We didn’t do much today. Just a bit of atmos and foley. Some pieces to camera. Some cutaways.

Highlights of the day included stepping in poop and seeing a sheep pee.

I was stupid and I didn’t pay enough attention to where I plugged the XLR cable into, so for the first half, I was recording in line instead of mic. Stupid. Stupid. Stupid. Lucky we figured it out. But I do think that the files recorded in line are still useable. We had a listen and they’re just a little softer, but that is probably okay because we only need them as background noises.

The techs also didn’t give us that little extension for the headphones. Fortunately Nam is a former media teacher and he had one to spare. Probably would’ve had to rely on the levels if not for that.


And so begins the editing. I’m a bit nervous about getting use to Adobe Premier.